Nestle’s KitKat Singapore has helped Carousell user Kelvin Teo find the subject of his affections – a girl who buys KitKat everyday at the same bus stop. Aww.
Known as kelvinteo95 on the mobile platform, Teo first came to attention online with his funny Carousell sales posting of KitKat merchandise. The posts detail his experience of buying KitKats in order to get closer to a girl who caught his fancy. She too, is a fan of KitKats, as she buys one “every morning” while waiting for a bus at Dhoby Ghaut.
A post by SGAG saw Teo’s note quickly go viral - and as such, caught the eye of KitKat Singapore which decided to help him arrange a meet up with the mystery girl. The Nestle brand posted a notice on its Facebook page calling for netizens to join them in the search for "KitKat girl" in lieu of Valentine's Day.
The effort eventually led to KitKat uniting the two, and also allowed Teo to present her a bouquet consisting of KitKats for the mystery girl - who we now know as “Liz”.
To find out, how the love story has since evolved, Marketing has reached out to the brand for a comment. Meanwhile, Marketing understands that the agency behind the social media effort was JWT's Social Team.
This is not the first time Nestle has gotten involved in some social media fun in the local market.
In October, its Milo brand came out and showed its support for home-grown singer Nathan Hartono, a front runner and favourite to take home the champion spot for popular Chinese singing content Sing! China. This was following statements made to The Straits Times made by Hartono, who promised to rent a fleet of Milo vans to treat everyone if he wins.