Kipling targets younger audience with digital campaign

Kipling has partnered with Malaysian digital agency LOKi and TBWA\ for the launch of its global campaigns for Spring, Summer and Fall/Winter this year. Titled "ART OF BUSY", the campaign is part of Kipling's aim to engage the younger audience on digital.

The brand took the opportunity to align its branding across the Asia region and use the same content on social media to strengthen its global image. TBWA\ was responsible for producing the main campaign idea.

Meanwhile, LOKi was responsible for social media content production and set global guidelines as well as produced tool kits for global markets, including Singapore, Indonesia, Malaysia, Hong Kong, Taiwan and China. The content was also used on digital and e-commerce platforms.

LOKi has been Kipling Singapore's social media agency since July 2017.