Digital and social media accounts up for grabs across SG govt boards

Several government agencies and statutory boards in Singapore have called for digital and social media pitches and quotes on GeBiz, signaling a growing focus on digital engagement.  MARKETING-INTERACTIVE saw accounts from the Prime Minister’s Office, GovTech, the Ministry of Transport, and the Science Centre Board, up for grabs.

The tenders generally seek agencies capable of delivering end-to-end social media services - from content strategy and production to community management, campaign amplification, and performance analytics. Some contracts are structured as retainer arrangements, requiring agencies to manage day-to-day operations, implement data-driven optimisation, and ensure alignment with broader communications goals.

Below is a list of government agencies and statutory boards that have recently sought social media agencies, along with a brief overview of what they are looking for:

Don't miss: STB wraps up social media pitch, retains agency partner 

Government Technology Agency (GovTech)

GovTech is inviting agencies to manage, advise on and create content for its digital and social media channels, spanning Facebook, LinkedIn, Instagram, TikTok, X and YouTube. The brief covers corporate channels under @GovTechSG, including the careers-focused @InsideGovTech account.

The initial contract is for one year, with the option to extend for another year, bringing the maximum potential duration to two years. GovTech said the engagement aims to raise brand awareness, build trust and enhance reputation across key areas including tech thought leadership, products and services, employer branding, community outreach, and corporate goodwill.

According to tender documents seen by MARKETING-INTERACTIVE, the consultancy is expected to develop channel-specific strategies, produce content, and manage daily operations. Responsibilities include content planning and creation, audience engagement, scheduling, monitoring and responding to comments, performance measurement, and reporting on both organic and paid media campaigns.

The tender also calls for the consultancy to provide timely alerts if issues gain traction online, propose trending content opportunities, and optionally provide services such as graphic and video production, influencer engagement, live streaming, podcasts, audits, research, and training. It closes on 30 January 2026. 

Ministry of Transport (MOT)

MOT is looking for a digital and social media consultancy to support its online presence, content strategy, and daily operations across Facebook, Instagram, TikTok, LinkedIn, and YouTube. The contract is for one year, with the option to extend for up to two additional years.

The agency will be responsible for enhancing MOT’s online presence, driving engagement, and amplifying key messages and initiatives. This includes studying MOT’s current social media strategy, proposing improvements, producing content, and managing community engagement. The role also covers ad-buy recommendations and facilitating collaborations with online content creators to reach the target audience effectively.

MOT said the appointed partner will also monitor sentiment on its channels, providing same-day alerts for any negative reactions arising from announcements or developments. The agency will track performance, report monthly on key metrics such as reach, engagement, and community growth, and provide recommendations based on social media trends and case studies.

Content production will cover an estimated 12 posts per month, including carousel posts and short video reels. Agencies are expected to submit drafts at least two weeks before publication, allow for three rounds of edits, and supply their own production equipment. MOT will retain ownership of all content created under the contract.

The scope also includes a social media audit at the end of each contract year, measuring platform performance, strategy effectiveness, and benchmarking against other government pages.

The agency must have a Singapore-based office and a project team of at least five key members, including an account manager, copywriter, content creator/creative designer, visuals/production manager, and community manager. MOT reserves the right to request team replacements if performance standards are not met. A mandatory tender briefing will be held on 23 January 2026 at 2pm.

Prime Minister's Office 

Earlier today (19 January), Singapore’s Public Service Division (PSD) is inviting organisations to submit proposals for a social media content management system (CMS) to support its public engagement across multiple platforms. The system will cover PSD’s channels on Facebook, Instagram, LinkedIn, YouTube and TikTok, including both SGPublicService and PSD-branded accounts. The contract is for an initial 12 months, with an option to extend for a further year.

The CMS must be a ready-to-use software-as-a-service solution hosted on a public commercial cloud. It is expected to help PSD schedule, publish and boost content, manage community engagement, and track performance with analytics and benchmarking across all owned social channels.

PSD said the appointed partner will provide an integrated solution for content management, analytics, and community engagement. As part of the evaluation, organisations will need to provide two trial accounts for at least one week of access upon request. The submission deadline for proposals is 28 January 2026. 

Science Centre Board

The Science Centre Board (SCB) is on the hunt for a social media strategy partner to manage and grow its digital presence across Science Centre Singapore, KidsSTOP, Omni-Theatre, and Snow City. The contract runs from 1 April 2026 to 31 March 2027, with the option to extend for another year.

The appointed agency will act as the digital lead, coordinating closely with SCB’s PR and marketing partners to ensure consistent messaging across platforms and a seamless audience experience. Core responsibilities include developing and executing data-driven social media strategies, content planning and production, community management, and performance reporting.

SCB is aiming for an always-on approach, with 1–2 posts daily across Facebook and Instagram, while TikTok content will be jointly managed with the Centre’s in-house Transmedia team. X will be primarily reserved for crisis communications.

The agency will be expected to produce 25–30 original posts and 10–15 platform-adapted posts per month, plus a minimum of five Stories, while monitoring engagement and responding to audience queries from 8.30am to 11pm daily. Performance metrics include monthly reach, engagement, and follower growth, with agencies expected to propose KPIs for each platform.

Applicants must have a Singapore-based team with expertise in content strategy, account management, creative production, and community engagement. The Centre will hold a mandatory tender briefing on 15 January 2026, and shortlisted agencies will be invited to pitch their proposals. 

These follow other recent calls for social media pitches by the Land Transport Authority, Monetary Authority of Singapore and Ministry of National Development. Checks by MARKETING-INTERACTIVE show that details of agency appointments for these pitches have not been publicly disclosed.

Earlier this month, the Singapore Tourism Board (STB) renewed its partnership with Maker Lab, appointing the in housing agency as its outsourced creative team for social media for another two years. Under the renewed contract, Maker Lab will continue delivering end-to-end social media services for Visit Singapore, including content creation, community management and social performance analysis.

The work will be carried out by an embedded social team, supported by Maker Lab’s proprietary AI tools and workflows, aimed at speeding up delivery and improving creative output. STB first called for a pitch in August 2025, which led to the agency securing the renewal.

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