Cartelux has been selected to lead adtech for Kia dealers. A global first for the Kia brand, the partnership will enable the automaker to unite its dealer network around a centralised digital marketing solution, starting with digital video advertising. Through Cartelux, Kia will also be able to streamline the ad creation, approval, and media buying processes.
“Kia is always innovating and has been looking for simple ways to create dealer ad content at scale. By working with Cartelux we have been able to provide a new way for Kia to create engaging video content for its dealers," said Randy Han, global lead for Kia at Google.
“Kia is one of the world’s most innovative and fastest growing brands. The programme for Kia will commence with providing digital video advertising, which geo-targets campaigns based on the dealers primary marketing area," added Patrick Doble, global general manager at Cartelux.