Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
Cartelux adds Raoul Picello to newly created position

Cartelux adds Raoul Picello to newly created position

share on

Ad tech company Cartelux has appointed Raoul Picello as global industry lead – automotive.

In this newly created role, Picello will focus on increasing the brands' adoption of Cartelux across APAC, EMEA and the Americas.

Based in Hong Kong, Picello will also draw on his deep experience across global auto, original equipment manufacturer and dealer operations to influence new product development of custom Cartelux solutions for the industry.

“Cartelux is by far the best marketing tool for dealers I have seen in my three decades in the automotive industry. I’m delighted to give my industry colleagues the opportunity to revolutionise their dealer networks’ retail marketing worldwide with speed, agility, and cost efficiency through leveraging the power of Cartelux," said Picello.

A global industry veteran with 30 years experience across luxury and volume brands, Picello has held managing director roles in Europe with Toyota, Mazda, Nissan and Kia. He joins Cartelux from his position as managing director of the Infinti Motor Company Asia & Oceania. He also previously served as Infinti’s vice president for Western Europe and Russia, as Nissan's vice president for sales in Europe and as vice president in sales and marketing for Fiat in India.

"Picello is a highly respected automotive industry leader and it is an honour to be working with him as we roll out global programmes for the world’s most innovative automotive manufacturers,” said Josh Williams, Cartelux's founder and CEO.

Related articles

Cartelux names Patrick Doble as APAC general manager

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window