KFC has launched a campaign in the spirit of SG50 celebrations called “So Shiok, SoGood”. This is the first campaign the brand has launched since appointing Ogilvy & Mather as its creative agency.
KFC’s “So Shiok, SoGood” campaign runs across the country from March to April 2015 on TV, online banners, out-of-home advertising, in-store displays and press ads in English, Mandarin and Malay. To bring its value proposition to life, promotions for KFC’s new chicken meal will be pushing forth issues that make "Singaporeans uniquely Singaporean – namely obsession with good food, quirks and peculiar ways."
“This approach is a great fit with our ‘SoGood’ promotions as it offers a fun way to highlight endearing Singaporean customs and traits – from the ‘kiasu-ness” of “chope-ing” tables with tissue packs, to the Singaporean-ness of queueing up for fear of missing a good deal, and of course the “shiok-ness” of indulging in KFC,” said Juliana Lim, recently appointed senior marketing director, KFC.