Keeta taps Edan Lui and Ryan Choi for new taste dimension

Keeta, the food delivery brand under Meituan, has launched a new branding campaign featuring newly appointed brand ambassadors Hong Kong singer Edan Lui and fencer Ryan Choi to help consumers enjoy food and a relaxed summer experience.

Under the tagline “啱Kee 啱你多啲”, the campaign plays on the Cantonese phrase “啱 key”, which means being on the same wavelength. It aligns with the brand’s commitment to creating a “new taste dimension” (外賣新嚐態) for food delivery, offering consumers a more diverse, high-quality, and surprising experience. The campaign is done in collaboration with local creative agency NoTwo.

According to Keeta, Lui and Choi were chosen as brand ambassadors partly because they were former university roommates who frequently used food delivery services while relaxing in their dormitory, making them particularly discerning about both food quality and delivery speed.

As part of the campaign, Keeta has released a video on its social media platforms. The video features Lui and Choi as roommates comically arguing over what to eat, highlighting the message that Keeta delivers food quickly - along with surprises and deals starting today.

To further leverage the popularity of Lui and Choi in engaging audiences, Keeta has integrated music into the dining experience by teaming up with the duo and DJ team Cantomania to launch the first signature experience — the "Keeta x Cantomania cantopop party on 30 June.

Selected users will have the exclusive opportunity to interact up close with Lui and Choi, enjoy a selection of fine wines, and immerse themselves in the powerful rhythms of Cantopop — fully embracing the "啱Kee" experience that Keeta has crafted.

Furthermore, starting 1 June, Keeta will launch five limited-edition collectible cards featuring Lui and Choi, allowing fans to enjoy their takeaway food anytime, anywhere with the duo by their side. The cards will be available in limited quantities while supplies last. Specific redemption mechanics and details will be announced soon on the Keeta app and official social media platforms.

Keeta has also set up a dedicated campaign page within its app. Available until 16 June, the food bingo missions can be completed by following the instructions to earn various rewards.

Users who complete six lines can redeem two tickets to the "Keeta x Cantomania cantopop party" along with a HK$200 voucher bundle starting at 8pm on 16 June via the in-app campaign page. A total of 125 winners will be awarded on a first-come, first-served basis while supplies last. Results will be announced via registered email by 23 June.

MARKETING-INTERACTIVE has reached out to Keeta for more information. 

Don’t miss: Keeta turns delivery receipts into dine-in discounts

Back in April, Keeta launched a campaign aimed at deepening local connections and supporting the growth of Hong Kong's dining industry.

The campaign, also known as "本地尋味 - 留單有著數," sought to bring greater exposure and customer flow to Hong Kong's unique small and medium-sized eateries by leveraging its large user base. This initiative not only offered users exclusive delivery discounts but also pioneered a "keep your receipt" (留單) model that provided dine-in discounts.

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