The marketing performance company OMD has been appointed the integrated media planning and buying responsibilities for KAYAK’s first campaign, which launched on local TV broadcast channels earlier this month.
As the brand works with OMD to establish its presence in the market, the introduction of KAYAK on major Hong Kong broadcast channels gives locals the opportunity to learn more about the company’s all-in-one travel search engine and comparison capabilities.
Gary Wong, managing director of OMD Hong Kong, said: “This win adds a new category to OMD’s portfolio in Hong Kong and we look forward to working with them and continue innovating in the travel space.”
Jason Yeung, head of marketing & PR, APAC at KAYAK, said:“We partnered with OMD because of their proven strategic planning and media investment expertise, and we are looking forward to working with the team to bring Hong Kong travel lovers a better travel search engine that provides comprehensive travel search experience backed by advanced technology. Users can be confident that with KAYAK, they will get the right advice in making the best travel decision.”
KAYAK prioritises site technology and innovation. It has products and features that make travel planning and management easier, such as price forecast, one of its many tools, advises users whether flight prices may go up or down over the next seven days. These features help the brand to stand out in Hong Kong’s competitive online travel marketplace.