GYG Singapore elevates Adora Sarah Chou to newly created CMO role

Guzman y Gomez Singapore has appointed Adora Sarah Chou (pictured) as its new chief marketing officer, a newly created role reflecting the brand’s commitment to long-term growth in Singapore.

In conversation with MARKETING-INTERACTIVE, Chou said she will focus on strengthening the GYG brand, driving sustainable growth, and ensuring a consistent, guest-first marketing strategy across markets.

Her responsibilities cover brand strategy, revenue, profitability, marketing communications, digital and performance marketing, customer engagement, loyalty and innovation. She reports to Josh Bell, brand principal, and Kok Hong Lim, managing director of GYG Singapore.

Don't miss: Kenvue appoints former KFC Asia CMO as VP and marketing chief for APAC

In a LinkedIn post announcing her appointment, Chou described marketing as a service-driven function, emphasising “building the brand with intention, staying relentlessly guest-obsessed, and serving with clarity and purpose.” She added that her approach is grounded in a strong team, praising a “#DreamTeam who challenge, inspire and execute with excellence every day.”

Chou most recently served as director of marketing at Guzman y Gomez Singapore from 2024 to 2025. She also spent two years as lead for digital guest experience at Restaurant Brands International, overseeing technology-driven initiatives across APAC for Burger King, Popeyes and Tim Hortons, including kiosks, POS systems, digital ordering and table service enhancements.

Earlier, Chou was regional lead for strategic accounts at foodpanda, managing teams across 12 APAC markets and driving new customer acquisition, incremental GMV and joint business planning. She has also held roles at Baker & Cook in Malaysia and Singapore, PEZZO, and McDonald’s.

A seasoned integrated marketer with over 15 years of experience, Chou specialises in hospitality and restaurant branding, strategy, digital, and innovation across Singapore and APAC. She has led both strategic and hands-on campaign execution, building impactful brands and high-performing teams, while engaging with broader audiences beyond the industry, including through radio.

"We are so proud of Chou's contribution to the brand and the business in Singapore and globally, and very excited to see where she takes GYG into the future," said Bell.

Speaking on her new role, Chou said, "If you love what you do, the work becomes a privilege, not a task."

Chou’s appointment comes as Guzman y Gomez looks to deepen its brand presence in Singapore, with a focus on guest experience and purposeful marketing initiatives. The brand has already been exploring localised offerings, including last year’s “GYG goes local” push with Laksa barramundi. Launched from 15 July to 24 August 2025, the dish paired pan-seared barramundi with a creamy laksa sauce, accented by premium coconut milk, and followed the earlier success of chicken rendang. In October, GYG also introduced a butter chicken flavour, continuing its focus on local-inspired menu innovations.

At the time, Chou said the initiatives celebrated Singapore’s culinary heritage while encouraging creativity within the culinary team. She noted that grassroots engagement with media and influencers, combined with authentic social media content, helped build awareness and resonated with guests.

Related articles: 
Domino’s Pizza Indonesia CMO Mayank Singh steps down after seven-year tenure 
Kinderland International Education names its first-ever CMO    
Driscoll’s appoints ex-Zespri CMO to newly created global role