Thai banking group Kasikornbank has launched a sequel titled “Docovidtary II” in partnership with ad agency GREYnJ UNITED Bangkok, part of Grey Global Group. The three-minute long video showcases the impact of the bank offering interest-free borrowing for small and medium-sized enterprises (SMEs) as a way to keep businesses afloat and workers on payroll during the pandemic. This sequel comes as Kasikornbank takes part in the series of measures launched by government and financial institutions, targeted at cash-strapped SMEs which are struggling as businesses start to reopen amdist the subsiding pandemic.
The video created by GREYnJ UNITED Bangkok unveiled an uplifting, and brighter side of human nature discovered during COVID-19. According to Grey Group, the video shows empathy taking the centre stage in the COVID-19 economic fallout and its role in helping people and businesses to get through the crisis together. The video also highlights some eligible SMEs who have opted to forego the interest-free loan with hopes of a reallocation of loans to SMEs in more need of help.
Jureeporn Thaidumrong, chief creative officer at GREYnJ UNITED said through Docovidtary II, the company embraced a storytelling technique to simplify a complex story for its audience, which involved financial relief measures and connecting the dots between giving, and empathy. “This goes on to inspire unexpected action and emotion during challenging times,” Thaidumrong added.
The initial video titled “Docovidtary” showcased a documentary film that recorded the everyday life in Thailand as lockdown regulations started easing. It revolved around the simple yet powerful concept of giving.
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