KAI puts strategic asset portfolio online with new business partnership platform

Kereta Api Indonesia (KAI) has launched Space by KAI, a new digital platform designed to connect businesses, investors and prospective partners with commercial opportunities across the state-owned railway operator’s extensive asset portfolio.

The platform serves as a centralised gateway for exploring and accessing KAI's strategic assets, ranging from stations and transit-oriented developments to commercial spaces, advertising inventory and long-term partnership opportunities.

The launch forms part of KAI's broader asset management transformation strategy, aimed at making information about its assets more accessible, transparent and efficient for potential partners.

Don't miss: Java Jazz 2026 taps Bluebird, TransJakarta and KAI Bandara for integrated transport push

"Space by KAI is presented as an official platform that connects KAI's strategic assets with business opportunities in a more open, professional and accessible way. We aim to bring together the needs of the business community with the potential of assets spread across various regions, so that collaboration can begin through a clearer and more structured process," said Rafli Yandra, KAI's director of business and business development, as quoted by Antara.

KAI manages one of Indonesia's largest transportation-linked asset portfolios, comprising 327.8 million square metres of land across Java and Sumatra. The company also oversees 3,881 service buildings and 16,463 company-owned residences, alongside a range of commercial assets including station retail areas, right-of-way (ROW) corridors, advertising spaces, tourism destinations and supporting facilities.

According to the company, Space by KAI was developed to modernise access to these assets by providing a more integrated and user-friendly platform. Prospective partners can browse opportunities through a centralised catalogue, utilise search functions and communicate directly with KAI's sales team to begin partnership discussions.

Zuhril Alim, executive vice president of sales at KAI, said the platform was built to help businesses identify opportunities that align with their growth strategies.

"Through Space by KAI, business operators can more easily identify assets that match their business needs. From retail, F&B, advertising and activation, to area development and various forms of long-term partnerships, all can now be explored through a single integrated platform," he said.

The platform launches amid continued urbanisation across Indonesia, where public transport plays an increasingly important role in daily mobility. KAI believes this trend is creating valuable touchpoints for brands and businesses seeking to engage consumers through physical environments.

Alim noted that rail passengers typically spend between 40 and 90 minutes travelling each day, creating recurring engagement opportunities for businesses through retail experiences, promotions and brand activations.

Beyond station-based retail, Space by KAI includes opportunities spanning station naming rights, transit-oriented developments, advertising placements, non-ROW assets and long-term commercial partnerships integrated into the railway network.

KAI currently works with more than 99 partners across industries including banking, retail, food and beverage, technology, energy and property, highlighting the breadth of commercial activity already operating within its ecosystem.

"We see KAI's assets as part of an ecosystem with strong traffic, connectivity, and significant growth potential. Through Space by KAI, we aim to help business operators identify opportunities that match their business needs through easier and more integrated access," Alim added.

The company is also positioning the platform as a way for brands to tap into one of Indonesia's largest mobility ecosystems. During the first quarter of 2026, KAI Group served 128.1 million passengers, up 9.97% year-on-year, equivalent to an average of more than 1.4 million passengers per day.

Anne Purba, vice president of corporate communication, said the scale of daily passenger movement creates significant opportunities for commercial engagement.

"KAI Group served more than 128 million passengers in the first three months of 2026 alone. This figure reflects the scale of daily public activity within the railway ecosystem. Such mobility creates significant interaction spaces for various business activities and collaboration," she said.

Commuter Line services accounted for the majority of passengers during the quarter, carrying more than 101 million customers, while long-distance and local train services served 14.5 million passengers. Additional traffic came from LRT Jabodebek, airport rail services, Whoosh high-speed rail, LRT Sumsel, the Makassar - Parepare railway and KAI Wisata services.

KAI's network includes more than 330 stations located across economic centres, educational districts, business hubs, residential areas and tourism destinations throughout Java and Sumatra, providing brands and investors with access to a broad geographic footprint.

Looking ahead, KAI plans to expand the platform beyond its initial asset e-catalogue model. Future developments are expected to include geolocation capabilities, real-time commercial status updates, business-oriented asset classifications, B2B partner dashboards, digital bidding mechanisms and business simulation tools aimed at streamlining partnership development.

"Every day, millions of people use KAI Group services to work, study, travel for leisure, and undertake business trips. These activities present significant opportunities for businesses to reach customers through strategic locations within the KAI ecosystem," Purba said.

Be part of PR Asia Indonesia 2026 on 15 July 2026 – the first time this regional communications flagship lands in Jakarta – bringing together communications leaders ready to redefine influence, reputation, and impact!

Related articles:
Whoosh: The future hub for transit advertising in Indonesia?
KTM goes full kawaii with Bichi Mao train makeover for VM2026 push
Coway’s 'Made for me' campaign hits the tracks with immersive storytelling train