K-pop fans in Singapore buy ad space to celebrate BTS’ 6th anniversary

Singaporeans fans of K-pop boy band BTS have purchased a panel at the Dhoby Ghaut Circle Line MRT station to commemorate its sixth anniversary. The panel advertisement features all seven members of BTS with the words “Happy 6th Anniversary BTS! Love from, Singapore ARMY.” ARMY is the name of BTS’ fan club worldwide.

According to a statement given to Marketing, an SMRT Media spokesperson said, the rate for this 12-sheet media space at Dhoby Ghaut MRT station (Circle Line) is SG$420 per week. Meanwhile, a check by Marketing showed that a Bulkhead advertisement on the same line is approximately SG$100 to SG$400. Ads on both platforms have to run for a minimum of 13 weeks.

This is not the first time K-pop fans have bought an ad space to express their admiration for their favourite bands. In Seoul, fans are known to often buy out ad spaces at train stations featuring fan messages for their K-pop idols. According to Seoul Metro in 2018, the number of such advertisements rose from 76 in 2014 to 1,576 in September 2017, reported The Straits Times.

This trend is not only limited to Asia. In fact, ad spaces in Times Square have also become popular among K-pop fans, with BTS and another K-pop boy band EXO being two of the most frequent bands to be featured on the screens in that area.

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