JWT Malaysia’s deputy chairman and ECD Edwin Leong (pictured) is leaving the agency after nearly 13 years with the agency. He first took on the role of deputy chairman and ECD in 2004.
Under Leong’s stewardship the agency’s awarded portfolios includes media neutral ideas from packaging to print, TV to outdoor for multinational bluechips like Ford, HSBC, Nestle, Kimberly Clarke, FujiFilm, and Kraft. A member of JWTs Asia Pacific Creative Council, Leong jointly oversees the network’s regional product every quarter and has trained offices in Tokyo, Taipei, Bangkok, Seoul, Beijing and Shanghai.
Leong’s roster of high-profile campaigns include “Missile Car” for Channel Nine, an imaginative guerrilla outdoor campaign to promote the cable channel, which won Southeast Asia’s first and Malaysia’s only – Cannes Lions Grand Prix, as well as the Kleenex “Let it out” and Scott “Superabsorbent” campaigns, both of which won numerous awards including Gold at Cannes. Recently, his focus on business growth helped secure three substantial new business wins in a row including F&N, Tourism Malaysia for a third consecutive 3-year tenure, and a subsequent shortlist for Campaign Agency of the Year 2014.
“Leong joined JWT in 2003. Within the year the Malaysian office leapt nearly 100 places to rank as one of Asia’s Top 20 Hottest Agencies. Over the years, he has propelled JWT Malaysia and produced some of the most iconic and highly awarded work in the region,” said Tay Guan Hin, Regional ECD for J&J at J. Walter Thompson Asia Pacific.
“Leong’s passion and commitment will be sadly missed when he leaves. His presence in the Asia Pacific Creative Council has made a tremendous impact to the overall regional creative output. I wish him nothing but the very best as he embarks on his next exciting adventure”
The talent Leong nurtured in Malaysia in his years as ECD have gone on to lead agencies in Shanghai, Singapore, Vietnam and London. He was also member of J. Walter Thompson Asia Pacific’s regional creative council, where he worked with creative council Chairman Lo Sheung Yan and other senior creatives to train young talent, and drive the agency’s creative product across the region.
“I’ve had a great time at JWT, and I’ll take with me the priceless moments and so many good years. My thanks to my mentors and colleagues both past and present. It has been a real privilege to be part of the team,” said Leong. “I’ve been restless for awhile – it’s time to explore. The industry is highly fragmented now and there are many ways creativity can serve brands and business.”
Most recently the agency also saw the departure of Nicole Tan as she left to join Facebook. Tan was appointed by JWT in 2013 to lead the Malaysia operations and had over 20 years of industry experience in the FMCG, tech, and automotive sectors. In addition to her experience leading the Malaysia team, she previously served in account leadership roles for JWT in China. No replacement has been named yet.