JWT Kuala Lumpur has made several new hires. The agency has hired Raymond Khor as general manager, Christopher Koh as digital business director and Deric Cheong as finance director.
Khor (pictured left) takes on the newly-created role of general manager. He comes with more than 15 years’ advertising and marketing experience, with stints at Ogilvy & Mather, Grey and Mindshare. He spent most of his career at GSK – where he managed brands such as Panadol, Scott’s Emulsion and Eno and is best known for his work on Ribena, which won the prestigious Gold Effie for Ribena Raya “Ada Kelas” in 2010.
In 2014, he became part of the pioneering team setting up Suntory Malaysia, and was also Head of Marketing for Ribena and Lucozade, which GSK had sold to Suntory. He will lead key client accounts such as Shell and oversee training and development of account management teams.
New digital business director Christopher Koh (pictured centre) in 2002 co-founded IF/Interactive, a full-service digital agency later acquired by Dentsu Aegis Network and rebranded Isobar Malaysia. He also started Factori Communications, a boutique digital production agency, and Sketch & Scribble, an online retailer of D-I-Y craft kits to fuel kids’ imaginations. Koh was also recently head of digital at Mindshare. He takes over from Nixon Lee, who is leaving to take a sabbatical and spend time with family.
Deric Cheong (pictured right), 42, is the new finance director. He brings 18 years of finance experience in local and multinational businesses ranging from Ernst & Young to Xango and MindValley. He replaces Michael Wong, who is retiring but will continue to work for the company as its operations consultant.
“They bring with them invaluable experience, multiple disciplinary skills and stellar leadership that will really help us steer JWT as a pioneering solutions-driven company in an ever evolving marketing landscape,” said managing director Nicole Tan.