JPMorgan Chase launches new digital media business

JPMorgan Chase has launched a new digital media business, Chase Media Solutions, that will allow advertisers to connect directly with the financial institution's 80 million customers. 

Chase Media Solutions will serve as a conduit for brands and will connect them with consumers' personal passions and interests. In turn, Chase customers will benefit from personalised offers and the ability to earn cashback with brands they love or are discovering for the first time. 

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In addition, the bank-led media platform combines the scale and audience of a retail media network with the exclusive advantages of Chase's first-party financial data, institutional credibility and targeting capabilities, it said in a statement. 

With Chase’s owned transaction data, brands and agencies can precisely target customers at scale based on purchase history. This includes targeting new, lapsed or loyal customers. 

Brands can also capture incremental spend on everyday purchases both in-store and online with clear attribution for every media dollar spent. 

Lastly, customers have the advantage of trust and brand safety too. This is because the platform is built on the foundational trust and institutional credibility of Chase, including a verified audience and brand-safe owned channels.

“Our deep understanding of consumer spending across categories has driven us to reimagine what retail media networks can offer,” said Rich Muhlstock, president of Chase Media Solutions.

“Similar to retailers, we have first-party data and a dedicated audience. But what sets us apart is the unrivalled scale and insights from our customers – having long-served as a trusted guide for their financial decisions."

Muhlstock added that Chase reaches across brands, merchants and shopping verticals, providing a comprehensive view of purchase behaviour. This strengthens the degree of personalisation, helping brands deliver offers that stoke consumer interests. 

MARKETING-INTERACTIVE has reached out for more information. 

Prior to the launch on Wednesday, Chase Media Solutions had designed a 30-day campaigns for pilot partners Air Canada, Solo Stove, Blue Bottle and Whataburger. 

According to the release, it saw significant traction for those brands in driving incremental sales and new customers growth.  

The launch of Chase Media Solutions follows the integration of Figg, a leading card-linked marketing platform. JPMorgan Chase & Co. acquired Figg in 2022 as a natural step in Chase’s effort to build out its owned, two-sided commerce platform.

It is also part of the firm's vision to bring win-win value to both business clients and banking customers.

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