Jotun Malaysia and ZUS Coffee brew up a cosy lifestyle collaboration

Jotun Malaysia has partnered with local beverage brand ZUS Coffee to launch a lifestyle collaboration dubbed "Home is where the Brew is", bringing together the charm of home brewing and the comfort of beautifully curated spaces.

The collaboration looks to blur the lines between interior aesthetics and everyday indulgence, offering consumers a multisensory experience rooted in colour, comfort, and cosy living.

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At the heart of the campaign is a limited-edition merchandise collection inspired by the calming tones of Jotun’s Majestic Pure Color range. The drop includes three exclusive colour-themed tumblers, mugs, and socks, along with a stylish tote bag and a curated set of ZUS' signature brews.

Speaking to A+M, Jotun Malaysia said the collaboration builds on the momentum of its earlier Majestic Pure Color campaign, which first introduced the Super Matt finish that has quickly gained popularity among homeowners and interior professionals alike.

“This is more than just a product showcase. It’s a lifestyle moment. A reflection of how colour can shape not only the walls of your home but also the way you live and enjoy everyday rituals,” said the brand.

“We believe this collaboration will resonate strongly with consumers who appreciate thoughtful design and everyday moments made more beautiful," added Jotun Malaysia. 

The collaborative merchandise will be available for redemption soon. For now, the release was teased with a video on Jotun Malaysia and ZUS Everywhere's social platforms.

The "Home is where the Brew is" collaboration falls under Jotun’s latest campaign for its Majestic Pure Color line, which launched on its social platforms this July, in partnership with its new integrated agency, Havas Malaysia. The campaign positions the range as Jotun’s “most beautiful paint,” featuring statement hues such as statement blue, natural green, adventure, sunny green, athenian blue, and more.

A+M also learned that Havas Malaysia has been tasked with leading the brand's creative and social remits, as well as media via Invictus Blue. This follows a three-way pitch which took place in May and concluded in June. 

This isn't the first time Jotun Malaysia has painted its way into the lifestyle scene. Last year, it teamed up with Pestle & Mortar Clothing (PMC) to launch a limited edition collection, celebrating the essence of Malaysian heritage through its Nuances Collection—a palette crafted to honor the beauty in life’s subtleties. The collection features coord sets in Jotun's forest light, avocado green, darjeeling, and mellow hues.

Meanwhile, ZUS is also no stranger to collaborations, as it also teamed up with PMC to release a limited-edition collection. The clothing collection includes bowling shirts, socks and customisable oversized t-shirts. The bowling shirts and socks feature the brand's 'ZUS Buddy' such as Bean Boss, Blue Buddy, Choco Chipster, Frappe Fren, Pinky Boo and Porta Pal. The brand names can also be found on the socks and bowling shirts.

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