Burger King’s new Naruto collab is one big throwback jutsu

Burger King is summoning the spirit of the Hidden Leaf Village in its latest limited-time global campaign, rolling out across selected countries including Malaysia and Singapore, starting today (21 July).

For the uninitiated, Naruto is a long-running Japanese anime and manga series that follows a young ninja’s journey from outcast to hero, driven by his dream of becoming Hokage, the leader of his village. The original anime aired from 2002 to 2007, followed by the sequel Naruto: Shippuden, which ran until 2017.

The IP collaboration was first teased by Burger King Malaysia last week with a simple “coming soon” post. The video showed the brand’s iconic paper crown vanishing via a “shunshin no jutsu” (body flicker technique), only to be replaced by a Naruto-themed headband crown.

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In a statement shared with A+M, the brand revealed it would be rolling out a full Naruto-themed experience at select outlets across Malaysia. Four locations—Sunway Pyramid (Subang Jaya), Elmina Lakeside Mall (Shah Alam), Limbongan (Melaka), and Botani Village (Ipoh)—will feature immersive décor, from life-sized decals of Naruto and Sasuke to scenic backdrops in the anime’s signature art style.

Other outlets will carry lighter touches of the campaign, keeping the ninja spirit alive nationwide.

From 21 July to 31 August 2025, fans can also collect one of eight limited-edition Naruto toys, each randomly packed with every King Jr. meal. The meal includes a choice of 4-piece Nuggets, BK Chick’N Crisp®, or Cheeseburger, served with fries, Milo, and a Naruto-themed kids bag.

Fans can also top it off with a Naruto “Your ninja way” T-shirt, available as a purchase-with-purchase offer at RM25.90 with any Sate burger meal.

The campaign is also running in Singapore, with similar offerings and limited-edition merchandise available from 21 July.

Just last week, the brand unveiled itslimited-time Sate Burger, a local twist on Malaysia’s beloved satay tradition, reimagined through its signature flame-grilled style.

That campaign, developed in collaboration with BEATNK and Malaysian illustrator NOvia Shin, tells a flavour-first story led by the Sate Squad—a colourful cast of characters including Mak Cik Kuah Kacang and the fiery Flame Masters, inspired by Malaysian personalities and satay culture. The campaign taps into rich local storytelling, aiming to spark both appetite and nostalgia.

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