Jolt Digital strengthens team as it pivots to take on digital media agency duties

Jolt Digital has added new head of strategy and head of media execution into its senior management team. The newly-created roles come as the digital consultancy, which focuses on adtech and martech solutions, takes on an expanded remit to become a digital media agency.

In a statement to Marketing, the company said its head of strategy, Anuradha Lal (pictured left) will be responsible for creating media strategies that are 100% digital, while leveraging first party data and unique technologies that will increase campaigns’ media performance.

Lal has accumulated eight years of media and communication experience in global agencies, including OMD and Mindshare. Over the years, she has led brands across education, oil and gas, FMCG, gaming and food sectors. According to her LinkedIn profile, she last held the role of regional manager at GroupM Singapore in 2016.

Meanwhile, Jolt Digital’s head of media execution Jonathan Pay (pictured right) is tasked to execute and optimise campaigns, and deliver performance reports. Digital touch points under his charge include SEM, Google, Facebook, programmatic as well as unique technology platforms.

He brings with him expertise in paid, owned and earned media from his time at both the client and agency sides, undertaking accounts across telco, education, and gifting industries. He has near to four years of experience in marketing, said his LinkedIn profile.

Jolt Digital founder and CEO Sebastien Lepez said: “We define Jolt Digital as the agency of the future, not only creating and executing digital strategies but going one step further by adding some unique technologies into the plan to increase consumer engagement and media performance.”

Both Lal and Pay commenced their duties at the agency in August and are currently reporting to Lepez.

Lepez started Jolt Digital in June 2018, after spending three years as the head of digital and brand equity for Acuvue APAC, at Johnson & Johnson. Before the repositioning, the agency aims to “matchmakes” brands with marketing solutions providers spanning AI to predictive modelling, mobile targeting. Its clients include Coty, Ferrero, and Wine Connection.