Jetstar has appointed J. Walter Thompson Melbourne to be its Australian creative agency partner, after a pitch process that commenced last October.
Jetstar chief commercial officer Catriona Larritt said after 11 years with Big Red, the airline commenced its first ever creative agency review last year.
“We met with a number of agencies who all demonstrated different strengths and capabilities, but in JWT we saw an opportunity to simultaneously stretch the brand, whilst building on our very strong foundations. It was a rigorous process and JWT challenged us, and themselves, every step of the way.
“We would also like to thank Ted, Hugh and the team at Big Red who have supported us through this process and for the past 11 years.”
The agency’s Melbourne MD, Michael Godwin said: “We’re thrilled to be Jetstar’s new lead creative agency and enjoyed what was an extremely well managed pitch process.
“Jetstar is a brand that exists to help make the world more accessible to more people, every day. What a wonderful platform to build inspiring, motivating communications upon. We can’t wait to start doing so.”