JCDecaux Transport and local brands join hands to launch carnival in metaverse

JCDecaux Transport has partnered with various brands to unveil its first carnival in metaverse "MTR advertising metaverse adventure grand debut".

Local brands including SmarTone, Klook, Mannings, Eu Yan Sang Hong Kong, Dutch Lady HK, Edko Films, Agriculture, Fisheries and Conservation Department have sponsored the event. Visitors could also enjoy different games at the corresponding booths and performance on stage, to get a taste of outdoor entertainment without any Covid restrictions and the power of the Web3 ecosystem.

Furthermore, a treasure hunt will be available every day for visitors to discover different prices including cash coupons, entrance tickets, movie tickets and NFTs. 

Separately, in April 2022, JCDecaux Transport unveiled its collaboration with VIOOH, making trading digital OOH easier for MTR.

VIOOH's programmatic platform connects MTR’s advertising inventory to leading DSPs and key buyers, enabling intelligent trading in near real-time and enhancing campaign efficiency and effectiveness. By using VIOOH's existing connections with some of the world's leading demand side platforms, advertisers can now include DOOH in their omni-channel campaigns to deliver a more unified brand experience, driving engagement and influencing consumer behaviour.

Furthermore, the platform promotes transparent trading and measurement which allows digital buyers to plan, target and report when and where the advertising messages will be displayed, including to which audiences, delivering a better buyer experience.

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