Isobar has appointed Nicoletta Stefanidou as executive creative director for the Hong Kong market.
Stefanidou will be responsible for creative leadership of the Hong Kong agency and her remit will include combining creative, strategic, technology and brand commerce expertise for a client list that includes Estée Lauder, Audi, Marriott, Huawei and UNIQLO.
Stefanidou moves across from Publicis Hong Kong, where she held the role of group creative director. Prior to that she was creative director at OgilvyOne Hong Kong.
Stefanidou will report to David Jessop, managing director of Isobar Hong Kong and will be work closely with the other creative leaders in the region including Maciej Nowicki, Isobar’s chief creative officer for South and Southeast Asia; Tim Doherty, the chief creative officer for Isobar China Group and Stan Lim, Isobar’s regional creative director.
Jessop said Stefanidou's outstanding track record and industry leadership would be a great addition to the Hong Kong team.
"We’ve had a great year in 2015 with our agency picking up Gold for both the Campaign Asia and Marketing Magazine Hong Kong Digital Agency of the Year. Now with Nicoletta on board, we are looking forward to upping our game even further and delivering creative excellence and dynamic business results for our clients.”
Additionally, Isobar has promoted Katheryn Lui to strategic planning director, responsible for leading Isobar’s strategic planning and social media teams. Prior to her promotion, she was a strategic planning manager at Isobar for two years with her key clients including Estée Lauder, Darlie, FWD, Audi, Van Cleef&Arpels and UNIQLO.