Isobar China shakes up management team

Isobar China has made several changes to its management with four key members set to help transform its business.

Tammy Sheu will become Isobar China Group CEO. She joined Isobar in June from Tencent where she was vice-president of Tencent Cloud. Boasting more than 20 years of leadership experience in China in both the agency and marketing technology sector, she will be responsible for enhancing Isobar’s overall digital transformation proposition, and empowering the agency to be the experience agency of record.

Britney Pai will become chief growth officer. She will focus on new growth areas, including products and services. She is also the founder of Trio Isobar, working closely with Dentsu Group in Japan to create collaborations that combine entertainment, social and content to connect to commerce.

Alvin Huang will move from his role as CEO to chief commerce officer. In the new position, he will take on new responsibility for driving strategic development plans, with a focus on transformative commerce solutions. In his new capacity, he will also drive best practice in digital commerce across Dentsu Aegis Network China.

Last, but not least, Chris Chen will continue to lead the group’s creative team as chief creative officer.

All roles will be effective from 1 September and all four executives will be based in Shanghai.

“We are in the age of empowered consumers, especially in China. It’s never been more important to deliver solutions that enable our clients to win, keep and grow their best customers,” said Michelle Lau, CEO of Dentsu Aegis Network China.

“This next phase (of the business) will enable us to build unified, world-class expertise especially in the digital transformation space where integrated customer experience and commerce solutions play a significant role in fuelling growth for our clients.”