IPG Mediabrands has streamlined its branding globally to Mediabrands, as part of its brand evolution. In a statement to Marketing, Mediabrands' spokesperson said it explored a light refresh to its branding materials in order to drive consistency in how it communicates within its network, and across its community of partners.
"We have introduced updated elements including a simplified logo, the addition of our global brand colors to our business cards and beautiful and inspiring imagery of teamwork for our Mediabrands community to use. The simplification of the IPG Mediabrands logo to Mediabrands is simply to shine a light on Mediabrands on its own, with our focus remaining on supporting the brands within," the spokesperson explained.
Mediabrands has more than 12,000 media and marketing specialists in over 130 countries including Singapore, Malaysia, Indonesia, Hong Kong and China. According to the agency, it manages approximately US$40 billion in marketing investment globally. Among the list of clients it works with include Coca-Cola, Lazada, Spotify, LEGO, and PETRONAS. In July, it released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. The principles are promote respect, protect people, diverse and representative, data collection and use, children's wellbeing, no hate speech, no misinformation or disinformation, enforce policy, advertising transparency, and accountability.
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