Manu Menon (pictured), managing director of IPG Mediabrands’ Reprise, is leaving the agency after four years to pursue a career as a digital transformation trainer. He was previously managing director of Ansible before it was rolled under Reprise in June this year.
Prior to that, Menon was deputy managing director of Ingenuity for approximately two years and director, digital transformation at IPG Mediabrands. According to his LinkedIn, Menon also worked at Upfront Media, Mobile Advertising Solution, Nixfon and IVOLI.
According to Menon, the last four years have been gratifying and he has learnt and grown with the group. “I have always had a passion for teaching, so being a trainer now feels like I have come full circle, and is a natural progression. What I will miss most are the people as they are genuinely the best I have ever worked with,” Menon said.
Darren Yuen, group managing director of Reprise, said talents such as Menon are a “rare breed”. “He has helped shape Reprise over the years, building capabilities and innovation within e-commerce, mobile and technology to drive performance for the agency. He has also been an integral part of the management team, as well as a great colleague and business leader. We wish him all the best on his next path,” Yuen said.
Meanwhile, Reprise also promoted Afif Azman (pictured left) to the role of group technology director and Thanendran Thanesvaran (pictured second from left) to the role of group commercial director. Afif, who has been with the network for almost three years, is responsible for offering cutting edge technology solutions for Reprise and managing the team. Thanesvaran is responsible for handling and growing new business, having been a key driver of growth in his last two years at IPG Mediabrands, the press statement said. Both of them report to Yuen.
IPG Mediabrands’ spokesperson confirmed to A+M that Afif and Thanesvaran are considered replacements for Menon.
Yuen said this is a “well-deserved promotion” for both Afif and Thanesvaran as they have proven themselves over the years at IPG Mediabrands.
“Afif has been extremely instrumental in assisting clients to unlock value from their data silos in order to better manage their communications; while Thanesvaran has been steadily growing the client base with his unique ability of helping find the subject and medium that best fits client identities, and producing high-quality content that meets their objectives,” he said.
Yuen added he is confident with their capabilities and look forward to them driving the innovation and growth agenda for the group.