IPG Mediabrands, the media investment arm of Interpublic Group has agreed to acquire Turkish social media agency Promoqube.
Promoqube was founded in 2010 by Korhan Kurt and Özgür Alaz and provides marketing solutions for brands on social platforms. It manages communities of over 35+million. Its clients include Johnson & Johnson, General Electric, Bridgestone and Is Bankasi.
The company will continue to operate from its current location in Istanbul and will remain a separate entity. It will bekeeping its name but IPG Mediabrands will be assuming oversight of the agency. Korhan Kurt and Ozgur Alaz, co-founders and co-presidents, will continue on in this post and will report into George Saliaris-Fasseas president of the South and Western Europe region of IPG Mediabrands.
The agency runs its own proprietary social media listening and monitoring technology, “SenseKit” to manage social media communities on behalf of clients within the Turkish market, as well as Twitter and Facebook campaign tools such as “WinnerTweet” and “WinnerClick”. These and other tools will now be licensed across all IPG Mediabrands agencies in Turkey, including the IPG Mediabrands wholly owned UM, as well as the new partner affiliates People Initiative and BPN Media Teamwork, both of which were launched earlier this September.
Fasseas said: “This acquisition strengthens our digital capabilities within Turkey, which is a growing and very important market for us. Promoqube comes with talent, knowledge and tools to help us grow our social media business.”
“Turkey is the leading country for social media communication and with this agreement we are able to create best practices on a global scale. My team and I are very excited for this opportunity,” said Alaz.
IPG Mediabrand also claims that the acquisition gives it a “crucial competitve advantage” as the Turkish digital market growing at a rapid rate and social media is one of the largest segment within digital.
“The acquisition of Promoqube continues our mission to enhance current social media and digital offerings, while expanding our presence within the Turkish market,” said IPG Mediabrands Global CEO Matt Seiler (pictured).