Karen Ho has been named the CEO of Initiative China, effective January 2021.
Ho comes from Wavemaker China, where she was chief growth officer. She brings over 20 years of industry experience and proven results across growth and digital transformation, with previous stops at OMD and Isobar.
As CEO of Initiative China, Ho will lead IPG Mediabrands'culturally-driven media agency with a focus on client relationships, business growth and development.
Ho will report to Chris Chen, CEO of Mediabrands China, as well as Initiative regional management.
“I am excited to welcome Karen to Initiative China," said Chen.
"Her growth mindset and in-depth market insights, coupled with her passion and eagerness to win, are a great fit with Initiative’s culture and well placed to continue the agency’s growing momentum in China."