IPG Mediabrands bolsters Greater China leadership with key promotions

IPG Mediabrands, the media holding company within Interpublic Group has promoted its managing director of IPG Mediabrands Taiwan/MBCS Hong Kong Penny Chow (pictured left) to chief operating officer, IPG Mediabrands Greater China. 

In her expanded role as chief operating officer of IPG Mediabrands Greater China, Chow will oversee the business operations in Hong Kong including both MBCS and the media team, while maintaining her role as head of the Taiwan office. She will be based in Taiwan, reporting to Melinda Po, CEO of IPG Mediabrands Greater China.

Chow is a distinguished advertising professional with more than two decades of experience. Since joining IPG Mediabrands Hong Kong in 2017 to launch MBCS, she has driven the team to partner with iconic brands such as Nike, Coca-Cola, and Disney, earning numerous industry accolades.

In 2022, Penny took the helm of IPG Mediabrands Taiwan, transforming it into a dynamic and innovative marketing partner. Her client-centric approach has attracted prestigious clients such as Dyson and American Express.

Meanwhile, Jay Lee (pictured right), former executive creative director of MBCS Hong Kong is promoted to executive creative director of MBCS Greater China. The promotions are aimed to enhance collaboration and synergy across three offices in the Greater China region and foster a streamlined craft-led structure to navigate the challenges of this dynamic market. 

Lee’s career, spanning over two decades, has seen him work on high-profile accounts including Samsung, 3 Telecom, Hong Kong Airlines, McDonald’s, Wrigley, and Volkswagen. Since joining IPG Mediabrands in 2017, Jay has embraced a data-driven creative approach. His ability to blend precise targeting with creative excellence has established him as a significant creative leader in the industry. 

With the new role as executive creative director of MBCS Greater China, Lee will be leading and supervising all creative teams across China’s mainland, Hong Kong and Taiwan. He will be based in Hong Kong and report to Chow.

Po said: “The promotions for Chow and Lee are well-deserved. Both have demonstrated exceptional leadership in the past – with a grand vision, strategic insight, and relentless pursuit of excellence, not only individually but for the entire group. Empowered by Mediabrands’ craft-led model, centered around business leadership, strategy, design, investment, activation, analytics, operations and growth; Chow and Lee joining the Greater China Committee team will build a more unified and integrated organisation to optimise resources and bolster collaboration, driving greater growth for our clients."

MARKETING-INTERACTIVE has reached out to IPG Mediabrands for more information.

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