Interbrand Singapore names new GM

Brand consulting firm Interbrand has promoted Jonathan Bernstein (pictured) as general manager of its Singapore office.

He was previously executive strategy director of Interbrand Singapore and has nearly 20 years of marketing and branding experience in Europe, North America and Asia.Bernstein has led some of the agency’s most notable work including Bench, Krungsri Bank and Royal Brunei Airlines.

Meanwhile, Tristan Ramsdale will be taking on the role of executive director of brand strategy. He previously held the position of director of brand strategy and will now join the Singapore Executive Committee.

These appointments follow the development of a string of new service offerings by the global consultancy to help companies accelerate the growth of their businesses through their brands. Through offerings such as Business Case and ROI development, Go-to-Market strategy, Innovation, and Marketing Capability Ddevelopment, Interbrand now provides clients with deeper capabilities in the areas of brand insight, strategy, brand experience and activation.

In ASEAN, Interbrand has been utilising such services to help clients, such as OSIM, BDO, Biznet and King Power to better leverage strategy, creativity and technology to build brand and business value. The expansion and delivery of these services for clients in ASEAN will be led by both by Bernstein and Ramsdale.

Stuart Green, CEO of Interbrand Asia Pacific, said: “Our clients are constantly informing us of their business objectives and the issues they face, so our job has been to ensure we evolve and provide brand services and expertise that are relevant to these issues and genuinely adds value to our clients businesses”.

“Through our expanded capabilities, Interbrand will not only be able to create relevant and meaningful brand experiences for our clients, we will also be able to help our clients achieve faster business growth. We have a very strong and experienced senior team and I feel confident that Interbrand will continue to grow in Southeast Asia,” added Bernstein.