MEvents Awards 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
Coca-Cola, Pepsi and Redbull top as world’s most valuable non-alcoholic drinks in new study

Coca-Cola, Pepsi and Redbull top as world’s most valuable non-alcoholic drinks in new study

share on

Whether it’s the coffee you have to fuel up for the day, a refreshing soda to quench your thirst or a soothing tea to unwind before bed, the beverage industry includes a bevy of offerings to satisfy its consumers.

These days, customers are spoilt for choice when they want a refreshing beverage. However, one brand that successfully stands out from the crowd in the non-alcoholic beverage market is Coca-Cola.

Coca-Cola has been named the world’s most valuable non-alcoholic drink brand according to brand valuation consultancy Brand Finance’s latest Food 100 report which considered 5,000 brands across different countries.

The report revealed that despite Coca-Cola’s 5% decrease in brand value, the brand’s use of innovative product development, large-scale marketing campaigns and digital engagement helped it to cement its top position.

Coca-Cola’s brand value, USD33.5 billion, is nearly more than half of Pepsi’s USD18.3 billion brand value despite the brand's second-place position. The top 10 most valuable non-alcoholic drink brands also include Red Bull, Monster Energy, Nescafe and Gatorade in descending order.

Don't miss: Fanta rebrands with bolder and more vibrant new look

The analysis for the report assesses the role that specific brand attributes play in driving overall brand value such as its sustainability perception value that calculates how sustainable brands are perceived to be by the consumer.

Interestingly, as four out of five of the top five brands for sustainability perceptions are in the same order they are in for the world’s most valuable beverage brands, the report highlights the increasing significance of a brand’s sustainability perceptions on its value.

The brands that successfully garnered high sustainability perceptions score and brand value are Coca-Cola in first place, followed by Pepsi, Red Bull, Monster Energy and Gatorade.

“With a rich history, iconic brand story, and a steadfast dedication to customer experience and satisfaction, Coca-Cola has remained a global leader,” said Savio D'Souza, valuation director at Brand Finance

“The brand continues to boost its international reputation and capture the loyalty of generations across the globe through ingenious and powerful marketing campaigns, product evolutions and innovative digital strategies,” D’Souza explained.

Coca-Cola also comes up on top when considering the relative strength of beverage brands through marketing investment, stakeholder equity, and business performance with an AAA+ rating and a Brand Strength Index (BSI) score of 89.6/100.

“Its iconic brand narrative, logo, and memorable marketing campaigns, aimed at connecting with consumers on an emotional level and evoking nostalgic sentiments, have become deeply ingrained in popular culture and have fostered customer loyalty across the globe,” the report added.

Brand Finance’s report also revealed that Nespresso is the fastest-growing non-alcoholic drink brand with a brand value up 208% to USD 2.9 billion. Its growth is attributed to the surge in home coffee consumption since the pandemic and an increased consumer appetite for a premium experience at home.

Other brands that have achieved notable growth include Nestle’s Milo which grew by 37% and Twinings which saw a 22% increase in brand value.

Join #PRAsia on 2 November in Singapore and 8 November in Malaysia, connecting 100+ PR and communication leaders worldwide to share ideas, forge partnerships, and unlock endless possibilities.

Related articles:
Coca-Cola launches new webapp and smart coolers to cater to the tech-savvy
Pepsi MAX partners The Notorious B.I.G. with immersive campaign and unreleased track
Nespresso takes Vertuo Pop launch to the streets with larger-than-life 3D campaign

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window