KitKat Indonesia has launched its KitKat-AEROSTREET Limited-Edition Shoes – yes shoes! According to the brand, it is to “cele-break Valentine’s day” and in collaboration with Aerostreet, a local shoe brand in Indonesia, KitKat launched its limited edition shoes in a press conference. According to the company, the initiative allows its fans to “Sebarkan Cinta Produk Indonesia” (Spread the love for Indonesian products) as part of its “Ada Cinta, Ada KitKat” (When there’s love, there’s KitKat) campaign.
Done in full support of the Indonesian Ministry of Tourism and the Creative Economy under “Wonderful Indonesia,” KitKat aims to help amplify the creative economy of small and medium enterprises. KitKat hopes to covey that love is not only for lovers, friends and family but also for love of country and love our own Indonesian products.
In a statement to MARKETING-INTERACTIVE, KitKat said that a special Valentine KitKat pack will be created alongside the 1,402 pairs of limited edition special design shoes. Currently, KitKat works with Wunderman Thompson as creative and Dentsu as media agency.
“For this Aerostreet’s collaboration, we work directly with Aerostreet. We are fully endorsed by the ministry of tourism and creative economic of republic of Indonesia under Wonderful Indonesia co-branding,” it added.
Last year, the Ministry of Tourism in Indonesia established a co-branding collaboration to improve the image of Indonesian tourism. The number of "Wonderful Indonesia" co-branding partners currently amounts to 70 brands that will help in developing of Indonesia's tourism and creative economy, said the Jakarta Daily.
MARKETING-INTERACTIVE has reached out to Nestle for more information.
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