Inside Scoop and Oriental Kopi turn dad’s favourite brew into dessert

This Father’s Day, Malaysia’s dessert and coffee cultures are coming together in a collaboration that leans heavily into nostalgia, as Inside Scoop partners Oriental Kopi to reimagine classic kopitiam (coffee shop) flavours as limited-edition ice cream creations.

At the heart of the campaign is Oriental Kopi’s signature white coffee, transformed into a trio of desserts designed to evoke familiar memories of shared meals, slow mornings, and traditional kopitiam rituals.

The collaboration introduces three limited-time creations: 'White coffee ice cream', 'Kopi tiramisu', and 'Kopitiam coffee cake', each inspired by staple flavours many Malaysians grew up with.

Leading the line-up is the 'Kopi tiramisu', which reinterprets the familiar coffee experience into a layered dessert served in a custom-designed Inside Scoop kopitiam cup for dine-in customers, reminiscent of traditional ceramic coffee cups.

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“Reimagining the classic kopitiam cup isn’t a new idea,” said Shannon Chan, art director of Inside Scoop. “So, we thought, what if we served a whole new ice cream creation in it? Turns out our customers really love it. The cocoa powder stencil of our logo adds a nice touch too.”

The 'Kopitiam coffee cake' takes a more celebratory role in the collection, designed with delicate ombre layers and positioned as a centrepiece for family gatherings.

Beyond product innovation, the collaboration taps into a deeper cultural sentiment, the enduring role of kopitiam coffee as a symbol of connection across generations.

“We’ve always aimed to recreate flavours and experiences that resonate deeply with Malaysians,” said Wong Ee Ren, senior marketing executive and Father’s Day campaign lead at Inside Scoop. “This Father’s Day, we wanted to capture that exact feeling. Partnering with Oriental Kopi allowed us to recreate authentic flavours into something families can share together.”

As lifestyles grow more fast-paced, the campaign suggests that some rituals remain unchanged, particularly the comfort of a shared coffee moment, now reinterpreted through dessert.

The limited-edition range is now available across Inside Scoop outlets nationwide for a limited time, inviting consumers to revisit familiar flavours in a new form.

More than just a seasonal menu drop, the collaboration positions food as a storytelling device, one that blends heritage, memory and modern indulgence in a single scoop.

Inside Scoop's latest collaboration with the kopitiam chain follows its recently concluded tie-up with IKEA Malaysia, in conjunction with the home furnishing retailer's 30th anniversary. To mark the occasion, the pair introduced a limited-edition 'Lingonberry chocolate ice cream' served in a cardboard box inspired by IKEA's iconic flat-pack packaging.

Earlier this year, Inside Scoop invited Malaysians to rediscover the country through taste with its latest campaign, “Rasa-Rasa Malaysia” (Flavours of Malaysia), running from 6 April to 11 May 2026.

Developed in collaboration with TBWA Malaysia, the campaign reimagined local ingredients as premium ice cream flavours, positioning each scoop as a “destination” inspired by different states across the country.

At its core, the initiative aims to spotlight Malaysia’s rich produce and culinary heritage, encouraging consumers to reconnect with familiar ingredients in a new, playful format. From packaging to in-store experiences, the campaign leans into themes of travel and discovery, turning each visit into what the brand describes as a “journey across Malaysia”.

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