Innovation key to winning retail in 2015

Hong Kong retailers are bracing for what is expected to be another year of upheaval, as new business models, digital's growing influence and cost throws up a wave of new challenges.

But marketers have never had so much opportunity to rethink the way they approach the retail space.

As the shopping experience for goods and services, food, accessories and fashion moves further online, consumers expect to shop anytime, anywhere and on any platform.

But diving into a digital-first strategy is not always seen as smart business for traditional bricks-and-mortar retail businesses.

These are just some of the issues to be explored at the next installment of Retail Marketing Hong Kong, which returns on Wednesday 15 April 2015.

The third installment of this highly anticipated one-day conference brings together some of Asia's most innovative retail brands and a host of retail marketing specialists to present case studies and insight into this brave new world of retail marketing.

This year's conference will cover a broad range of topics giving marketers a deeper understanding of the why, how and when of shopper trends.

These include:

• Global retail trends and their implications for Hong Kong
• The importance of an excellent in-store experience
• Mobile wallet: keeping up with the cashless consumer
• The power of connecting physical stores to e-commerce

Matt Eaton, editorial director of Marketing Hong Kong, said this year's conference represents an opportunity for retail marketers to hear first hand why innovation will be a critical part of doing business in 2015.

"Innovation is key to winning retail in 2015 and this year promises to be a critical year for marketers."

For details regarding the conference, please visit the official website. For speaking opportunities contact Sarah Kee on +852 2861 1882 or sarahk@marketing-interactive.com.