Target Media wins HDB tender to expand its island-wide reach to 23,000 digital display panels

This post is sponsored by Target Media.

Target Media is pleased to announce it has completed its deployment of 3,691 digital display panels (DDPs) across Punggol, Pasir Ris-Changi, Sengkang, Jalan Kayu, Aljunied-Hougang, and Ang Mo Kio.

This lot was awarded under the HDB (Housing & Development Board) Batch 10 tender on 24 April 2026, and it further strengthens Target Media’s position as Singapore’s leading digital out-of-home (DOOH) media platform.

The win is a significant step forward as it marks Target Media’s first foray in HDB Punggol Town – home to a large and growing base of young families. Target Media now operates over 23,000 DDPs island-wide reaching over 80% of Singapore.

Its network spans HDB estates, private condominiums, commercial buildings and People’s Association venues such as residents’ committees and networks and community clubs, offering advertisers and partners a truly unparalleled island-wide access to audiences in Singapore.

“We are elated to announce the commencement of Target Media’s digital panels network across the six towns under the HDB Batch 10 tender,” said Sharmin Du, chief executive officer of Target Media.

“Our digital network stands at a whopping 23,000 panels putting us ahead in a class of its own. The unrivalled overarching scale demonstrates our unwavering commitment to invest and grow in Singapore for the long term. We believe our island-wide reach is effective for our clients and partners hitting homes and workplaces with their messages.”

Residents at a Punggol lift lobby viewing a Target Media DDP installed under the HDB Batch 10 tender.

Target Media DDP at One Finlayson Green.

This latest win follows a series of recent milestones for Target Media:

• Recipient of the HDB Quality Partners Award 2025 (Service Provider Category): presented by the Housing & Development Board, recognising Target Media’s excellence in managing and delivering high-quality DDP operations across Singapore’s heartlands.
• Winner of the People’s Association tender (2025): to supply, install, operate, maintain and manage the People’s Association DDPs, a national project that expands Target Media’s footprint in community spaces and reinforces its role in connecting brands with residents island-wide.

About Target Media Culcreative

Target Media, a joint venture between SPH Media and Focus Media Group, is Singapore’s leading digital out-of-home (DOOH) media platform. Established in 2018, the company specialises in DOOH advertising, harnessing technology to deliver vibrant lifestyle and community content that informs, educates, and engages audiences.

With an extensive network of over 23,000 digital display panels (DDPs) island-wide, Target Media is widely recognised as one of Singapore’s most impactful DOOH platforms, reaching approximately 80% of the population. Through its expansive nationwide digital network, Target Media connects brands and communities across Singapore.