GOODSTUPH Indonesia secures two-year renewal as BCA's social media agency

GOODSTUPH Indonesia has been reappointed as Bank Central Asia (BCA)’s social media agency, marking its third consecutive year as the bank’s social agency on record since 2022. The renewed mandate will extend from March 2026 to March 2028, following a competitive pitch involving five agencies.

The appointment reflects BCA’s continued confidence in GOODSTUPH’s ability to deliver culturally grounded social campaigns at scale, the agency said in a release. Under the agreement, GOODSTUPH will manage BCA’s always-on content and sustenance campaigns across 12 social platforms, including Instagram, TikTok, YouTube, X, and Facebook, supporting the bank’s consumer-facing products.

“Three years ago, we built a team for BCA from scratch - one that’s as diverse as it is consistent. Securing another two years is proof that our clients don’t just value the work; they trust the people behind it. In an industry where relationships are often short-lived, we’re excited to keep building with BCA,” said Kevin Jayadi, associate business director at GOODSTUPH Indonesia.

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“Working with GOODSTUPH over the past three years has been smooth yet fun. Their agility and willingness to adapt have helped set new benchmarks year after year in managing our social media presence and accelerating campaign development,” added Rendy Alimudin, vice president of marketing communication at BCA.

Recent highlights from the partnership include BCA Expo 2025, which reframed banking promotions around consumer hesitation through the question “Udah Berapa Kali?”, generating nearly 7 million impressions. Another notable campaign was the Ramadan podcast series “Nurut Apa Kata Mama x Om Indro”, which delivered fraud education in a familiar Warung Soto format, reaching over 1.5 million impressions.

Founded in 2017, GOODSTUPH Indonesia is known for culturally resonant storytelling and always-on brand building. The agency works with brands including BCA, LEGO, and Garena.

Last year, GOODSTUPH Indonesia and Garena Free Fire transformed Indonesia’s Whoosh high-speed train into a live-streamed mobile gaming arena, setting a national record as the country’s first video production of a mobile game played onboard a train, recognised by MURI. The activation, marking Free Fire’s 8th anniversary, featured eight top gaming influencers in a clash squad battle, livestreamed to over one million YouTube viewers and millions more across social media, combining spectacle with cultural relevance.

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