BCA Digital joins Singapore Tourism Board to elevate trips for Indonesians

BCA Digital, the digital arm of Indonesia’s Bank Central Asia (BCA), has entered a strategic partnership with the Singapore Tourism Board (STB) to offer Indonesian travellers more seamless and meaningful experiences when visiting the city-state.

The collaboration, launched under the theme “Made for the way you travel, made in Singapore”, will roll out exclusive programmes and offers aimed at making trips to Singapore more personal, relevant and accessible for BCA Digital customers, known as sobatblu.

At a time when rising costs and economic uncertainty make families more cautious about travel, BCA Digital is positioning itself not just as a digital banking service, but also as a lifestyle partner that supports its customers’ needs beyond financial services. Through blu by BCA Digital, the bank plans to integrate payment convenience, exclusive promotions, and curated experiences to help customers create more memorable journeys.

Don't miss: BCA confronts exclusivity in loyalty rewards with retired sports icons

“Singapore has an appeal for all types of travellers, from solo adventurers and families to senior visitors. Together with the Singapore Tourism Board, we want sobatblu to enjoy a seamless and meaningful experience in Singapore. With blu’s digital convenience as well as culinary promotions and exclusive experiences, every trip can be both easier and more memorable,” said Ruli Himawan Nugroho, VP, head of marketing and communications at BCA Digital.

Singapore remains one of the top travel destinations for Indonesians, thanks to its proximity, ease of access, and diverse attractions. From hawker centre cuisine and world-class entertainment to child-friendly green spaces and a cosmopolitan lifestyle, the city appeals across generations.

“Indonesia is one of the key markets for Singapore’s tourism, and we see significant opportunities to continue offering authentic experiences for travellers across segments, from families and couples to younger generations. Through this collaboration with BCA Digital, we want to open up more opportunities for Indonesian visitors to enjoy Singapore’s diverse attractions - from food and culture to its ever-evolving urban lifestyle,” said Mohamed Hafez Marican, area director, Indonesia, STB.

The collaboration will run through 2025 and 2026, with plans to introduce a range of initiatives tailored for Indonesian travellers. Among the upcoming highlights is blu Travel Week in October 2025, which will feature travel inspirations and special offers designed to make trip planning easier and more enjoyable.

BCA Digital reinforces this message in its web article, highlighting Singapore as an ideal family destination - safe, child-friendly, and rich in everyday lessons such as discipline, empathy, and responsibility. To support these experiences, blu has introduced several practical features.

Families can plan ahead with bluSaving, creating dedicated budgets that keep expenses organised across transport, attractions, and daily needs. Children are encouraged to take on more responsibility through bluAccount for Teens, which provides them with their own debit card for use abroad while parents maintain oversight of every transaction.

Currency management is made easier with bluValas, allowing parents to exchange and save foreign currency directly in the app, reducing the stress of queues or handling excess cash. Meanwhile, bluGether helps families and groups coordinate shared expenses transparently, ensuring financial arrangements remain smooth throughout the trip.

Together, these solutions show how blu by BCA Digital goes beyond digital banking to become a travel partner that strengthens family connections and fosters learning along the way. “With careful preparation and financial readiness, a holiday can become an opportunity to grow closer and learn together, both for children and parents. blu aims to be a relevant travel companion for many families,” Nugroho said.

Digital Marketing Asia returns to Jakarta on 15 October, bringing the hottest trends, tech, and insights to future-proof your strategies. Network with 150+ industry leaders, discover cutting-edge tools, and learn from real-world case studies – all designed to propel your brand growth. Don't miss this chance to stay ahead of the curve!

Related articles: 
BCA, Flock unveil emotional campaign redefining victory during Ramadan
BCA sees gold at the Marketing Excellence Awards Indonesia 2024
STB names veteran Oliver Chong assistant chief executive of international group