Indonesia's iconic red ginger brand rocks the season with a wellness music tour

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Bejo Jahe Merah is bringing warmth, rhythm, and a touch of wellness to cities across Indonesia through its first-ever “Anti angin angin club fest” - a music and wellness roadshow uniting communities under one message: to fight the cold winds with energy.

The festival, organised by parent firm Bintang Toedjoe, will take place in five cities - Metro (Lampung), Kediri (East Java), Subang (West Java), Kendal (Central Java), and Serang (Banten) - from late October to December 2025. According to the company, this marks Indonesia’s first music event hosted by a herbal masuk angin (wind-related cold and fatigue) brand, merging entertainment with health advocacy.

The Anti angin angin club fest will also be the first and largest music festival ever held by Bejo Jahe Merah, said Arwin Nugraha Hutasoit, head of marketing at Bintang Toedjoe. “The goal is to inspire people to prepare themselves for weather changes at the end of the year - and of course, to share that inspiration in a fun, communal way with friends and family,” he added.

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As Indonesia enters the transitional season marked by strong winds and fluctuating temperatures, Bejo Jahe Merah - known for its warming red ginger formula - is inviting the public to stay strong and energised through music, fitness, and local collaboration.

According to Rindu Melati Siregar, group brand manager of the natural wellness category at Bintang Toedjoe, the Anti angin angin club fest is more than just a music festival. “Visitors can enjoy a cup of warm Bejo Jahe Merah, taste unique local delicacies, and join Pound Fit and Zumba sessions before the concert begins - keeping everyone fit and the atmosphere lively throughout the open-air event,” she said.

National and local artists will perform across the tour, including Juicy Luicy, Perunggu, Guyon Waton, Jono & Joni, Aftershine, and Dhyo Haw, among others. The inaugural event in Metro, Lampung, featured Jono Joni, Aftershine, Gingsoul, and Kipas Tua, drawing large crowds of fans.

“We hope this festival can bring warmth to communities during the unpredictable weather season,” Siregar added.

For performing artists, the festival represents more than entertainment - it’s about spreading positivity. “Performing at the Anti angin angin club fest feels different because we’re also sharing positive vibes. If your heart is warm, your body is healthy, and the music connects, everyone can enjoy together. We’re ready to sing our hearts out and make sure no one’s afraid of the wind!” said Uan Kaisar, vocalist of Juicy Luicy.

Faisal Bagus Ibrahim, lead singer of Guyon Waton, echoed the sentiment: “We’re thrilled to be part of this festival. Guyon Waton wants everyone to feel close, like singing together in their own backyard. We’ll go ambyar together, but stay warm - get your voices and energy ready, because this will be a night to remember.”

Beyond the music and wellness programmes, the Anti angin angin club fest also promotes local entrepreneurship. Small and medium businesses are invited to showcase their products at each stop, creating a collaborative ecosystem that blends cultural expression, economic empowerment, and health awareness.

Festival-goers can also test their stamina in games such as Tahan Angin and Anti Tumbang Challenge, or belt out tunes at the ‘Karaoke Angin Ribut’ booth. For social media enthusiasts, the Anti Angin Muter Video Booth offers a 360-degree camera experience - letting visitors capture moments that spin as vibrantly as the festival itself.

“This roadshow is dedicated to all members of the Anti angin angin club across Indonesia. Don’t miss the chance to feel the warmth of red ginger and join in the fun. With Bejo Jahe Merah, everyone can face the wind - with warmth, spirit, and laughter!” Hutasoit concluded.

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