Indofood's Maxicorn and Globe Telecom name digital and creative agency partner

Maxicorn, a snack brand under Indofood, has appointed Green Park Content to handle digital duties in Indonesia following a pitch that saw two other agencies vying for the account. The scope of work includes full digital services, social media maintenance, campaign launch, and creative production. Meanwhile, Globe Telecom in the Philippines also appointed the agency to manage creative duties for its postpaid business. 

Green Park Content said it won the Maxicorn account because of its creative and social media strategies and in-depth knowledge of the local audience. Harry Wibowo, head of marketing for Maxicorn, said Green Park Content was a clear winner in understanding Maxicorn’s business and knowing their consumer lifestyle and behaviour. Sophia Seddarassan, associate account director, Indonesia, is managing the account.

"Green Park Content went the extra mile when presenting their social media communication strategy, using multiple channels and touch points that were suitable for our bold target audience, as well as brand guidelines and visualisations in creating a strong brand identity. We are excited to see the brand unfold in the eyes of our consumers," said Wibowo.

Que Ramli, Green Park Content's global social media lead, said during an intense pitching process, the agency was able to leverage the strength of its agency in a model that connects social media, creative, and data-driven marketing to help Indofood build a brand that connects with its audience. "We are proud to be Indofood's partner in this exciting new chapter of their history," Que added.

Meanwhile, in the Philippines, Green Park Content's includes branding, visual, and creative assets development. Ish Reyes, senior account manager, Philippines, led the pitch and is currently managing the account.

According to Green Park Content's head of copy, APAC, Trina Enriquez, global is a coveted brand with beautiful stories to tell. "I'm confident that with Green Park Content's global expertise and the team's local insights, we will be able to bring a holistic approach to the campaign," she said.

These new partnerships are a testament to Green Park Content’s rapid growth across Asia Pacific and globally. Fe Husaint, creative and global brand head of Green Park Content, who led the integrated creative production team to bag these wins, said winning over these powerhouse brands as a performance-driven content partner, shows how its creatives are also a force to be reckoned with.

"We will continue to expand and prove our creative capabilities to amplify our performance-driven content solutions," she added. Green Park Content specialises in SEO and tech, content, social media, and creative production for global brands including Danone, Unilever, Kodak, Sunglass Hut, Havaianas, and Knorr.

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