Independent outfit bags New Balance, Nikon and Wrangler

Independent creative firm SALT Hong Kong has added three regional briefs to its roster, signing on with New Balance, Nikon and Wrangler.

All three clients are expected to maintain partnerships with their existing creative agencies, while SALT will be responsible for content creation, mainly in the digital space.

For New Balance, the partnership covers several regions including China, Hong Kong, Taiwan, Singapore, Indonesia, Malaysia, the Philippines, Thailand and Korea.

As for Wrangler and Nikon, the deal spans three regional clients in markets across Asia Pacific.

Tim Ho, partner and creative director at SALT Hong Kong, said there’s been a lot of focus on quick social media content over the last years, but “we see that customers are starting to demand more.”

“We believe it is important to develop content that takes the full brand ecosystem into account, not just the social channels. That’s why we also focus on longer form content which might work better on the brand website or across other digital channels.”

“For these regional accounts, we work with their local teams on adaptation projects for the whole region, it’s a lot of fun,” he added.

Established in 2012, SALT is a local creative agency that specialises in brand design, content development and cultural engineering.

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