IMDA partners CreativesAtWork to fund and promote independent content creators

Media agency CreativesAtWork, supported by the Infocomm Media Development Authority (IMDA), has launched a new initiative called “STOREYS” to discover, fund and promote independent content creators. The initiative is part of IMDA’s efforts to extend the reach of public service content to digital platforms.

Announced by S Iswaran, Minister for Communications and Information, at the Digital Inclusion Festival 2019, the initiative aims to encourage content creators to create impactful stories to drive positive social change in Singapore. With the theme “Framing a Better Home”, participants can choose from any of the following categories: Community, elderly, environment, family, underprivileged and youth.

Seven independent local content creators have already joined new initiative: Singapore actor and online personality Andie Chen, up-and-coming digital content creator Jaze Phua, and independent filmmakers Anshul Tiwari, Clare Chong, Derrick Lui, Ghazi Alqudcy and Stanley Xu.  These local content creators will choose a social theme and create compelling stories with a positive message to drive social change in our local community. CreativesAtWork has launched an open call-for-entries to invite another eight other content creators to participate in this national social impact journey.

Selected content creators will receive guidance from mentors, such as Nas Daily, vlogger and creator of popular video series Nas Daily; and Josiah Ng, head of film and social content at advertising firm DDB Group Singapore, in creating a video based on their chosen cause. IMDA will provide content creators with a six-month access to PIXEL’s co-working space and production facilities, such as video and audio studios, film production equipment and editing software.

Dorothy Lai, director, strategic media partnership, IMDA said that as viewing preferences evolve, IMDA is also exploring new ways and platforms to bring engaging public service content closer to Singaporeans, especially younger viewers on digital platforms. "IMDA’s partnership with CreativesAtWork will help uncover new and emerging talents and support their efforts in creating compelling stories to celebrate Singapore’s culture and national identity. We look forward to seeing these inspiring Singapore stories that will drive positive social change.”

CreativesAtWork is one of the companies incubated at PIXEL; an innovation space that provides Infocomm Media industry with facilities, expertise and programmes to ideate, experiment and build customer-centric digital experiences. PIXEL also offers the companies with mentorship support on their innovation projects or business growth plans.

The completed videos will be shared online through social media, with the final eight story submissions selected based on panel evaluation and audience voting. The short film with the highest number of local views will receive funding to produce a second video. STOREYS aims  to distribute these stories to global audiences, by submitting the videos to international film festivals.

Fanny Tham, Co-founder of CreativesAtWork, said: “The inspiration behind STOREYS is to provide independent content creators with the opportunity to drive positive social change, through the work that we do. We believe that trend towards consumption of content online can serve as a force for greater good. Hence, we had the idea of getting local creators to produce a series of short videos that will engage audiences online. We hope that the stories will make Singaporeans sit up and say, ‘Wow. I want to do something to change this!’”