Iman Troye crafts catchy original song for new Kotex product launch

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Sanitary pad brand Kotex has partnered singer Iman Troye as part of its latest campaign promoting its Kotex total protection range.

The popular Malaysian singer has composed a new song for Kotex, titled Teman Malam. It is a spin on her popular 2020 hit Teman. She sang the song live at the launch ceremony of the all-new Kotex Total Protection which was held at Sunway Velocity.

“Teman Malam is dedicated to every girl who pursues her dreams while managing daily challenges, including period anxiety. I am confident everyone can relate to this song," said Troye.

"As someone who relies on Kotex pads myself, I am particularly excited by this innovation. In fact, I already have my supply of the new Kotex total protection which has become my nighttime best friend which I trust for a good night’s sleep,” she added.

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“We have boldly partnered with Troye for our first-ever and exclusive ‘period song’. The song has a catchy beat and is coupled with Troye's great vocals," added Michelle Chin, brand manager for Kotex Malaysia.

"More importantly, this effort is also in line with our continued measure to destigmatise periods. As a brand, we believe that an empowered woman will never be held back by her period and it starts first by being able to speak or now, sing about it openly." she said.

Kotex has also partnered Watsons Malaysia to launch the #KotexDreamland experience, a pop-up that emphasizes quality sleep with Kotex. It includes a giant inflatable cloud slide that aimed to evoke the cozy sensation of a good night’s sleep without back leaks, reflecting the sensation of Kotal total protection products.

Visitors were able to win an exclusive free Corduroy backpack upon hitting a RM25 purchase minimum at the event. Additionally, from 25th July to 31st August 2024, all purchases amounting to RM25 of any Kotex products in a single receipt within Klang Valley were entitled to the Kotex #DreamRoomMakeover contest. The lucky winner will receive a bedroom makeover by Atap & Co.

Kotex and Watsons have also teamed up to improve menstrual hygiene among underprivileged women. It pledged to donate a pack of Kotex pads to the Women’s Aid Organisation for every purchase of Kotex Total Protection made at the Kotex Dreamland.

“We do not just claim to be fight period stigma and poverty. We take action and this donation is just one of the many examples of how Kotex is championing the rights of Malaysian women by caring for them in a direct way,” added Chin.

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