Redhill extends global footprint with African partner BHM Holdings

Singapore-based communications agency Redhill and Africa’s BHM Holdings have announced a strategic partnership to create a communications bridge between Asia and Africa.

The partnership brings together more than 300 communications professionals across 20 markets, spanning Singapore, India, Japan, South Korea, Thailand, Indonesia, Australia, Nigeria, Ghana, Kenya, Tanzania, South Africa, the UK, and the US.

Clients of either agency will now have preferential access to the full suite of services offered by both firms, including brand and corporate communications, media relations, digital marketing, creative services, reputation management, stakeholder engagement, and government relations.

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The partnership targets sectors including technology, financial services, FMCG, energy, infrastructure, and government relations. Effective immediately, it equips clients to navigate cross-continental expansion with integrated communications expertise across both Asia and Africa.

“This is about much more than a referral arrangement; we are building the infrastructure for a new era of Asia-Africa commerce,” said Redhill founder and CEO Jacob Puthenparambil (pictured right). “By combining Redhill’s deep expertise across the Asia Pacific with BHM’s unmatched strength across Africa, we are creating one of the most powerful independent communications networks connecting these two regions.”

Commenting on the partnership, Ayeni Adekunle (pictured left), founder and CEO of BHM, added: “Africa’s story is one of extraordinary growth and transformation, and the opportunities for collaboration with Asia have never been greater. With Redhill, we have found a partner that shares our ambition, our entrepreneurial spirit, and our commitment to world-class service.”

The partnership comes amid Redhill’s broader global expansion. The agency recently opened its 34th office worldwide in Mongolia, further strengthening its presence across Asia and underscoring its commitment to supporting fast-evolving markets.

The Mongolia office, led by Saruul Khatanbaatar, formerly executive director of the National Committee on Global Communications of Mongolia, aims to provide organisations with integrated communications services, global expertise, and support for telling impactful stories both domestically and internationally.

The new team will deliver integrated communications strategies, including public relations, digital, design, crisis communications, and sustainability storytelling.

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