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IKEA offers an alternative for those who missed out on the Obamas

If you didn’t nab tickets to watch Barack Obama live, IKEA has something in store for you to “chill out” with. To cheer up those feeling blue, IKEA Singapore published a Facebook post with a picture of an armchair that costs SG$299. The reason the cost of the armchair is included, was to compare the tickets to watch Obama live which sold for SG$345.

Its caption read, “Even if you can’t make it to see the Obamas, you can still chill out for under $345”.

Obama, along with wife Michelle Obama, were both invited to Singapore by business events provider The Growth Faculty yesterday for individual sessions. Marketing understands that the tickets to watch the Obamas was selling fast as soon as news broke of their visit to Singapore.

The Swedish furniture giant recently moved its regional creative account from BBH to TBWA\. BBH Singapore had been the lead agency on the account for the past six years, responsible for running IKEA’s full suite of integrated communications in Singapore and Malaysia, and more recently in Thailand.

Some of the witty and cheeky swipes by IKEA include the time a man was sentenced to detention for stealing a bench from the bus-stop to decorate his house. In line with the news in June last year, IKEA Singapore decided to turn it around posted a cheeky post on its Facebook page. The caption said, “Bring home a way more affordable bench from our store (not the bus stop)”. IKEA’s post was met with positive response from netizens, most of whom praised the retailer’s marketing move.

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