Subscription video on demand (SVoD) service iflix has launched its first original production titled “Oi! Jaga Mulut”, which translates to “Watch Your Mouth”. This is a seven-part comedy series hosted by comedian Haniff Hamzah.
In the new original series, amateur comedians take the stage to address taboo subjects through a series of stand-up routines and improvised games. The uncensored series features jokes that are rude, edgy and bordering indecent, according to the statement.
iflix has also commissioned the series in Indonesia and the Philippines, with “Oi! Jaga Lambe” to be hosted by Ramon Bautista and “Huy! Bibig Mo” by Ananda Omesh respectively. According to Mark Francis, iflix global director of original commissioning, the series highlights the company’s ambition to “lead an entertainment revolution” in emerging markets.
“Stand-up is still very young in this part of the world, but it’s a great way to localise our content offerings the company’s ambition to “lead an entertainment revolution” in emerging markets because we’re doing it through the unique voices of local talent who want to push the envelope,” he said.
“We realise not everybody gets to go to comedy clubs, so with this show we’re putting that opportunity directly in consumer’s hands. We want to grow appreciation for stand-up and establish iflix as new home for the region’s most talented comics,” Francis added.
Earlier this year, iflix appointed Jason Monteiro as its Asia marketing director, to ensure brand consistency throughout Asia and that its key performance and customer KPIs are achieved across the region. It also named former vice president of global television at Netflix, Sean Carey, as its new chief content officer.
It also expanded its strategic collaboration with Axiata to entertain over 125 million of Axiata’s customers in six countries. The partnership covers Axiata’s customers at PT XL Axiata in Indonesia, Smart Axiata Co. in Cambodia, Robi Axiata in Bangladesh and Ncell in Nepal. Both companies aim to co-produce content specially for Axiata’s customers in the markets covered by the collaboration.
iflix also made known this year that it was working with different producers in the country to enable the streaming and downloading of local movies straight out of theatres, in a bid to cater to rising demand for local content from the audience. The company also expanded its subscription VOD service to Africa, offering over 500 million consumers across the African continent access to an extensive range of highly acclaimed African shows and movies.