After the crackdown last week on 22 Uber drivers, who are accused of driving without third-party insurance or hire-car permits, Uber Hong Kong has launched a new campaign to appeal for more Hong Kongers' support.
The move comes in a bid to seek meeting with Hong Kong chief executive-elect, Carrie Lam, to set a regulatory framework, South China Morning Post reports.
Dubbed "#IChooseUber", the car-hailing business sent emails to more than one million Hong Kong registered riders this week, asking them to share their Uber stories on the campaign's webpage.
"As Hong Kongers, we are blessed to have the option to choose in so many ways," Uber Hong Kong's general manager Kenneth She wrote in the email. "Sadly, 22 drivers were arrested last week for providing services on the Uber platform. This puts the future of ridesharing at risk."
"We want to keep serving Hong Kong and giving you choice in how you move - but we need your help. Please support our #IChooseUber campaign by sharing why you choose Uber on our site." As of noon today, more than 6000 users have posted positive comments on the website since yesterday.
The company has also been placing advertisements this week in newspapers, online websites and social media.
Uber's spokeperson explained that the company has more than one million users in Hong Kong, but the service is popular with both Hong Kongers and tourists from more than 500 cities over the world. She added the company had purchased insurance from AIG for third-party coverage worth up to HK$100 million for any ride-sharing trip in the city.