Huawei’s smartphone e-brand Honor has launched its first ad campaign to promote the newly launched Honor 4X in India.
The TVC was conceptualised by L&K Saatchi & Saatchi and features players from Royal Challengers Bangalore (RCB).
The TVC explores how the company is attracting newer audience with Honor 4X which is ‘For the Brave’. The ad features the stars of the team with the Honor 4X. The TVC will go on air later in May 2015.
Allen Wang, president, consumer business group, Huawei India and Honor said that the ad campaign was targeting the Indian youth who are seen as the real ambassadors for the brand.
Wang added, “Huawei has maintained a long and healthy relationship with Royal Challengers Bangalore. Our first ad campaign for 4X emphasizes on the speed and focus of the players that goes hand in hand with Honor 4X."
Huawei has also entered into a three-year partnertship with RCB. This partnership aims to showcase Huawei’s commitment towards India and market localization.
Russell Adams, vice president, commercial, operations & Cricket Academy Royal Challengers Bangalore said, “We wish Huawei well with the new campaign and are excited about our renewed partnership with Huawei for the next 3 years.”