honor Malaysia has named Hill+Knowlton Strategies (H+K) as its public relations agency partner, to lead local communications strategy, consultancy services and execution for the brand in Malaysia, effective immediately. Honor is a sub-brand of the Chinese networking and telecommunications equipment and services, linked to Huawei.
This comes soon after Huawei Malaysia appointed H+K as its agency for its Consumer Business Group (CBG) in Malaysia. H+K Malaysia will take on responsibility for all strategic communications counsel, planning and media relations, complementing honor Malaysia’s overall marketing and branding strategy.
H+K has been a long term global partner to the Huawei CBG business with teams supporting the evolution of the Huawei and honor consumer brands across Europe, Asia Pacific, the USA, the UK, and Africa, including the global campaign launch for the honor 8 handset with Brooklyn Beckham.
Michelle Tham, managing director for Hill+Knowlton Strategies Singapore and Malaysia said, “Globalisation is a key strategy for honor, and this is something the H+K network is incredibly well placed to support, building and tapping into fan communities all over the world, and now Malaysia. honor has a rapidly growing following in Malaysia, and we are excited to help take the brand’s popularity to the next peak. Our creative thinking, strong expertise, and extensive influencer relationships form the foundations of this win, and we are honoured to deepen our partnership with Huawei in Malaysia.”