HSBC taps on ERROR yet again to get red hot ahead of shopping fest

HSBC Credit Card has launched its summer campaign the Red Hot Festival in collaboration with ERROR. 

Working alongside Wunderman Thompson Hong Kong, HSBC said the campaign hoped to make the Red Hot Festival a signature annual shopping event, treating credit card holders to the biggest summer discount festival.  The campaign, inspired by the recent popularity of music group and bands in Hong Kong documents how ERROR make the most of each opportunity to earn rewards on Instagram and Facebook.

The thematic TVC is supported by a summer episode of HSBC’s previous educational video series to reinforce the bank's "easy earn, easy burn" card proposition and waves of limited-time offers about dining, shopping and entertainment at merchants that cater to Millennial shoppers. 

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The campaign included a wide variety of touchpoints, including online videos across social media, third-party social pages, ViuTV, and videos on the Instagram accounts of every member of ERROR. It also boasted offline touchpoints, including high-traffic public transport hubs such as MTR stations, bus shelters and the giant screen on the exterior of SOGO at Causeway Bay to maximise exposure.

Previously, HSBC worked with ERROR on a campaign titled "Wealth A0" to encourage Millennials to take their first steps into investing. The campaign was done in collaboration with Wunderman Thompson Hong Kong and PHD. According to HSBC One, in light of the lack of wealth-building knowledge and experience in the Millennial generation, the Wealth A0 campaign was designed to help them develop healthy investment habits. The core of the campaign was built upon the idea that "everyone begins with zero experience in life, at work, and in the world of investment".

Keung To from MIRROR and Denis Kwok, commonly known as 193, from ERROR, became the face of "Wealth A0". Through an online livestreaming show that kicked off the campaign, the two stars and other young key opinion leaders received financial planning tips from wealth experts.

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