HSBC Life features Olympic gold medalists in City Badminton event

HSBC Life has launched its series of badminton-themed activities at “City Badminton” to promote better physical and mental health through sport participation. It has also featured a friendly game involving HSBC executives and two of badminton’s biggest legends.

HSBC Life, the insurance subsidiary of HSBC, has been supporting the group’s global sponsorship of the Badminton World Federation(BWF), and created a range of activities in Hong Kong including the HSBC Life Badminton Zone, and “Let’s Play” Badminton Coaching Clinic as part of its efforts to help Hong Kongers manage health risks and improve lifestyle.

Edward Moncreiffe, CEO Hong Kong, HSBC Life, said: “As a leading life insurer in Hong Kong, helping build a healthier community is one of HSBC Life’s promises to Hongkongers, and this is the reason why we have been supporting a number of initiatives through HSBC’s partnership with BWF. We hope this can encourage Hongkongers lead an active life and start taking control of their well-being for both the body and the mind so that they can live longer, fitter and happier.”

With a total of 24 hours of court time from 9 to 11 November at “City Badminton”, a number of community groups including the Hong Kong Sports Association for Persons with Intellectual Disability, students from Pui Kiu College, top local junior talents, HSBC staff members, and shoppers at Olympian City 2 were able to engage with the sport of badminton through coaching clinics, injury prevention seminars, free-play with friends and family, and play-to-win activities. The event also featured tech-based interactive activities such as VR badminton game, pararoma photo-taking booth.

Over the course of the weekend, over 3,000 visitors were shown the basics to physical and mental wellness through exercise.

In the friendly game, HSBC’s Greater China chief executive Helen Wong and multiple Olympic gold medalists and World Championship winner in men’s doubles badminton Fu Haifeng came out on top against HSBC Life’s Hong Kong CEO Edward Moncreiffe and former world number one in men’s and mixed doubles Lee Yong-dae.

The 2017 Badminton World Federation (BWF) world champion and current world number four in men's singles, Viktor Axelsen of Denmark also shared his passion for badminton and the importance of taking a proactive and preventative approach in personal health management.

Helen Wong, chief executive, Greater China, HSBC, said: “HSBC’s partnership with the Badminton World Federation gives us the opportunity to support the world’s best players on their ascent to the top as well as rising stars in their journey to fulfilling their dreams. Badminton is popular in Hong Kong and across Asia, and from the number of people joining today’s City Badminton event, we know that the sport really does connect with everyone.”
“City Badminton” also serves as the kick-off for the HSBC BWF World Tour Hong Kong stop, which will take place on 13-18 November when players from around the globe descend onto the city to compete for one of the tour’s most prestigious crowns.