HSBC’s latest campaign “Wealth Decoded” showcases the bank’s commitment to being a pioneer in the market and to extending HSBC Wealth’s robust capabilities to Hongkongers at large. With the aid of a team of experts from HSBC, #WealthDecoded helps to break down trends in financial markets into easy-to-grasp financial insights and actionable investment strategies for the public.
The campaign’s focus on wealth insights also sees the bank take a first-in-market approach to marketing – with AI-powered campaign imagery and the use of an AI avatar to demonstrate the immense potential of machine learning technology. The AI element of the campaign includes working with one of Hong Kong’s most admired comedians – Dayo Wong – and his artificial alter ego, “AI Dayo”.
A team of technicians scanned Wong’s facial features through an intricate and time-consuming process. Additionally, an estimated 1,500 hours were dedicated to the AI voice cloning process, replicating the sharp wits and iconic timbre of the comedic prodigy.
Leading technology, exceptional personality and unique insights. The message is clear – with HSBC anyone can become a better investor with a sound understanding of market movements and how to make the right moves to capture opportunities. They can be well supported by HSBC’s full wealth offering – a diverse portfolio of wealth products and solutions, team of investment experts, robust digital capabilities and institutional-level insights.
HSBC has also partnered with Bloomberg Media Studios to produce a series of videos on wealth management and market insights from the HSBC Chief Investment Office. In the videos, HSBC’s chief investment officers deliver palpable wealth insights. Alongside these are Bloomberg’s authoritative coverage of Asian growth, sustainability and diversification, as well as environmental, social and governance (ESG) issues. Through expert analysis, HSBC intends, first, to empower viewers with knowledge spanning the vast financial landscape and, second, to make sound investment and financial management more accessible for all.
By combining wealth insight keywords from HSBC and the new-found image generation power of Midjourney V5, the #WealthDecoded promotional campaign also manages to manifest abstract financial concepts in the form of vivid imagery.
“We are honoured to collaborate with Dayo Wong and ‘AI Dayo’. Wong’s razor-sharp wit, remarkable intelligence and professionalism align perfectly with HSBC’s professional image. The emergence of ‘AI Dayo’ symbolises HSBC’s ambition to employ pioneering technology, utilising our very own professional insights from the Chief Investment Office to simplify complex financial concepts. We’re here to make financial management more accessible to all, and to transform complexities into wealth for our customers.” Said Cheuk Shum, head of marketing, wealth and personal banking, HSBC HK.
“Most people feel separated from the investment world. They may find it difficult to connect the dots between daily news developments and investment opportunities. HSBC is here to make it easier for our customers by leveraging HSBC’s expert insights in a never-before-seen campaign and a highly informative and digestible series,” he added.
Learn more about HSBC Wealth Decoded: https://retailbank.hsbc.com.hk/wealth-decoded/en/home/
Investment involves risk. The information contained herein is intended for persons in Hong Kong only.
This article is sponsored by HSBC Hong Kong.
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.subscribe now open in new window