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HSBC HK turns 18 branches into photo-worthy spots

HSBC HK turns 18 branches into photo-worthy spots

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HSBC is turning 18 of its Hong Kong branches into photo-worthy spots to spread positivity and unveil the city's hidden gems. each branch across the 18 districts will showcase signature landmarks and sights of the district along with a dedicated, inspirational quote. This is part of the bank's latest "Branching Out Our Support" campaign which gives the 18 branches a make-over to form the largest support network, showing HSBC's support for the Hong Kong community.

The HSBC Main Building in Central also recently launched the "Branching Out Our Support" light show – urging the Hong Kong community to slow down and enjoy life while capturing new opportunities. In addition, HSBC has launched a check-in mini-game on Facebook and Instagram to encourage people to tour different districts of Hong Kong. The bank will also randomly select 40 winners to each receive a HK$2,000 HKTV Mall coupon. 

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Done in collaboration with Grey Hong Kong, the campaign will be rolled out in HSBC branches and on social media for the Hong Kong market until June. CEO of HSBC Hong Kong, Luanne Lim, said the bank has been supporting the HK community for 157 years.

"Launching the 'Branching Out Our Support" campaign allows us to stay closely connected with the community, which we hope will continue to thrive," he added.

Meanwhile, Grey Hong Kong's creative partner, Sonic Choy, said the people in Hong Kong have been making a concerted effort to meet all the challenges posed by the pandemic. "We want to give them the opportunity to experience some joy, and enjoy all the photo-worthy spots, accompanied with inspirational quotes," he said. Choy told MARKETING-INTERACTIVE that the 18 districts represent a good choice and range of different locations in Hong Kong.

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Just this week, HSBC collaborated with girl group COLLAR to promote its new financial products. COLLAR is the sister group of boyband MIRROR and was commissioned by HSBC as its ambassador for the campaign "MEvolution@HSBC One. All at once". In the video, Marf, one of the members of COLLAR, is hoping to equip herself with financial knowledge and become better, smarter and more confident. By touching a mirror in front of her, Marf starts travelling to various spaces, using HSBC One's services, and enjoying perks offered by the bank with her fellow members.

It also unveiled a new portfolio focused on investing in companies within the metaverse ecosystem. This is exclusively for private banking clients in Hong Kong and Singapore.

Related articles:
HSBC One pops its COLLAR in new multiverse themed campaign
K11 Musea democratises NFTs with two-month exhibition with partners Visa and HSBC
HSBC SG creates new chief customer officer role to lead insurance arm
HSBC captures opportunities in the metaverse for clients with new portfolio

 

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